{"id":424,"date":"2025-07-08T19:47:39","date_gmt":"2025-07-08T19:47:39","guid":{"rendered":"https:\/\/yonoj.net\/hello-world-2\/"},"modified":"2025-07-08T19:47:39","modified_gmt":"2025-07-08T19:47:39","slug":"hello-world-2","status":"publish","type":"post","link":"https:\/\/yonoj.net\/blog\/hello-world-2\/","title":{"rendered":"What to do if your product isn\u2019t growing"},"content":{"rendered":"<p>As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, I\u2019ve seen most of them linger then fizzle.<\/p>\n<blockquote><p>\u201cFounders launch their product, wonder why it isn\u2019t growing like gangbusters and then immediately try to fix their growth problem.\u201d<\/p><\/blockquote>\n<p>They turn to growth tactics like optimizing their on-boarding funnel, SEO or push notifications before really understanding what they are building and who they are building for. This may create an initial burst of short-term growth.<\/p>\n<p>But it ultimately leads to high churn of your possible customers, while ignoring problems in the core product.<br \/>\nBefore trying different growth tactics like throwing spaghetti at a wall, startups need to take a fresh look at their users, evaluate their product end goals and re-define the journey they want their users to take to get there. Here are some tips that can help define a path which will clarify the different steps needed to unlock product growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-424","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What to do if your product isn\u2019t growing | Yonoj<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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